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To mask this real/mythical odor. Cunningham & Walsh, a marketing firm hired by Kool manufacturers Brown & Williamson, floated alternate theories on why menthols would be taken up by Black buyers, and weirdly, aggressive targeted marketing and hyper-racist cultural assumptions somehow didnt didnt make the list

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However, If popular culture is any clue to how persuasive these disclaimers really are, the answer is no

Massachusetts, Washington, DC, and several other US localities have already banned menthol cigarettes

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