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Both matter but they measure different windows in the consumer journey

The unique blend of tobacco offers a smooth and satisfying smoking experience that is unparalleled by any other cigarette brand

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[11] Use of Native American imagery [edit] The use of Native American/American Indian imagery by the brand, such as the depiction of an Indigenous person on the package and the use of fake folktales, has been criticized as cultural appropriation and promoting stereotypes

[21] Philip Morris easily overcame growing health concerns through the Marlboro Man campaign, highlighting the success as well as the tobacco industry's strong ability to use mass marketing to influence and manipulate the public