Medicos weren't the only ones
Promoting a so-called harm reduction approach to smoking is another way the tobacco industry is trying to mislead people about the inherently dangerous nature of these products. Tove Marina Sohlberg, a researcher at Stockholm Universitys Department of Public Health Sciences, said Swedens anti-smoking policies have had the effect of stigmatizing smoking and smokers, pushing them away from public spaces into backyards and designated smoking areas
With research being uncertain on the health effects of e-cigarettes, government officials are cautionary on the use of these devices in public places
LaVoie added that the ads anger people and make them "express negative thoughts about the packaging, that they're being manipulated." According to LaVoie, "Ultimately, it also makes them think that the source - the government in this case, mandating these labels - is being overly domineering, is being too much in their business." For the study, researchers focused on 435 undergraduate students between the ages of 18 and 25
While there is no word from SRK yet, Ajay stated that he is endorsing elaichi and not a tobacco product.