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A nonsmoker, Calderan said he wanted a safe environment for his employees to work

Smart search bars, personalized lobbies, and curated recommendation rows make it easy to spot high-return titles or newly launched themes

They spent 75 hours learning how to tell the difference between tobacco (which can smell of green pepper, sweetcorn, violet, saffron, or rotted dry wood) and flavor additives (more likely to be fruity, minty, or redolent of vanilla or marzipan), before being set to work sniffing the tobacco in question

Nicknamed the Ashtray Queen , Margrethe II always boasted of being an unrepented chain smoker who ignored her family's advice