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The Makins Bull Durham Smoking Tobacco was promoted to the fighting men of America as the universal smoke of our army and navy for three generations. These advertisements lace patriotism and the fervor of the soldiers life into their sales pitches: Fall in line with hundreds of thousands of red-blooded smokers, Rich, relishy, star-spangled taste, Officers and men alike all carry the Makings Rainbow Division The two versions of this colorful advertisement feature a soldier from the famed 42nd Division, The Rainbow Division. The 42nd was among the first divisions to land in Europe from the United States as part of the American Expeditionary Force
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This decline was primarily influenced by reduced sales of smokeless tobacco in India (Supplementary file Figure 2 C)
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