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Through our ongoing consumer research programme we continually strive to improve our products to ensure we meet the demands of price conscious consumers whilst maintaining competitive profit margins for retailers. Other new developments to the Carlton portfolio include the launch of Carlton King Size Smooth 19s in a price marked pack and a new design across the range which sees the existing pack change colour from grey to white

Market Demand Smoking habits and cultural preferences also play a crucial role

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However, answering the question why do people smoke? is more complex than it may seem