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It announced in early 2015 that e-cigarettes contain more carcinogenic substances than conventional cigarettes and that it will strengthen its monitoring of promotions and advertisements for e-cigarettes, along with increasing its efforts to educate consumers about the risks involved with using e-cigarettes

Failure to Warn or Provide Instructions : Manufacturers must inform consumers about the risks associated with their products

However, the effect does not last as long as with dry chewing tobacco

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ROI Calculation Framework Understanding the financial benefits gained from the investment is key