Lawrence believed, she told me when the campaign was under way, was that in the new longer cigarette we had an elegant, classy product, tied in with affluence, appealing to mass buyers between twenty and forty who are slightly higher in education than most, and more sophisticatedpeople whove seen their supermarkets turn in to the Folies-Bergres, people who are used to being entertained, people who are winner-oriented. One of the things that lay behind the Wells, Rich, Greene campaign was an approach in which the advertiser attempted to come to a kind of implicit understanding with the viewer that most advertising was, yes, rather a nuisance, and that in return for deciding to buy Benson & Hedges 100s the viewer would be spared a hard sell for the brand over the tube
1 was equipped with six Mercury Racing 500R outboard engines, the most powerful models in the high-performance marine propulsion leaders outboard arsenal
Some experts say that exposure to low levels of smoke could be hazardous explicitly because people dont take as many precautions
Stirling: Centre for Tobacco Control Research, University of Stirling, 2012
As mentioned before, Puff Bar disposables were only available in 5% nicotine
