The drink was developed by a quite reputable British neuropsychopharmacologist named David Nutt, a chair at Imperial College London who enjoys a Saturday glass of wine but has long advocated for solutions to the health scourge of alcohol abuse which the CDC estimates causes about 178,000 deaths in the United States annually, not counting the car crashes
While the 20 different Zyn products authorized for marketing and sale in the US received FDA authorization for marketing as a modified risk tobacco product (MRTP) in June 2026, they are only allowed to make the specific claim that, Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis. No other oral nicotine product has been granted an MRTP order
If you're new to the vaping scene and unsure what each of these things does, then you can find out more about each of these in our guide
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The official start date was confirmed as Sunday 25th August at 9pm on BBC One