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Rothman, 1990)

Imperial's packs use the brand name, but the design is very different from the other Marlboro, and includes a maple leaf and the word "Canadian." The problem is the global brand's creep into this country: Canadians are familiar with the other Marlboro through travels abroad and through exposure to U.S

They started hiring tamed scientists who travelled around the world including to Australia, saying 'Oh, it's air pollution that's doing this, it's not cigarette smoking', it was genetic and issues like that were raised continually by them

Since gene-environment-interaction has been implicated in the pathogenesis of COPD ( 2

Designers have little room for barcode, branding and marketing