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These early models were withdrawn from the market within a few years of their introduction.26 In more recent years, newer HTPs were met with greater receptivity among smokers, such that JTIs Ploom (launched in 2007), Philip Morris International (PMI)s IQOS27 (launched internationally in 2014 and in the USA by Altria in 2020), BATs iFuse (launched in 2015) and KTGs glo (launched in 2016) have been able to capture a substantial global market, primarily in the WHO Western Pacific Region.28 29 Generally, HTPs are most popular in some Asian countries, followed by parts of Europe, USA and other regions

Expect a deeply comforting, creamy mix of rich black tea leaves laced with warm aromatic notes of cinnamon, nutmeg, and cardamom

BABA quickly earned its reputation for premium quality and refined taste, becoming a household name in its category

The National Tobacco Control Programme (NTCP) introduced in 20072008 intended to improve the implementation of tobacco control policies under the COTPA

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