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Following a revision of brand names which saw Golden Virginia Original become 'G V Original' and Golden Virginia Yellow become 'G V Bright Yellow', the new products followed this naming convention and were called 'G V Bright Sunrise' and 'G V Bright Midnight'

Conclusion: History is the best teacher

Industry documents show tobacco companies intentionally leveraged the influence pack colors have on people to attract new customers and instigate brand loyalty (Cheskin, 1965

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This 54+ year old Item is rated Very Fine +++