However, a large number of experiments, surveys and focus groups (many of which are summarised in two systematic reviews published in 2012 and 2013, and which Suzi Gage has blogged about before) have found that standardised packaging changes attitudes and beliefs around smoking, including reducing the appeal of smoking, increasing the noticeability of the health warnings, and preventing people from being misled about the relative health risks of different brands (people incorrectly assume that packs in lighter colours - i.e
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That includes $9.6 billion in direct health care costs associated with smoking and $8.5 billion in productivity losses dues to smoking-attributed early death or illness
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Campaigning has led to major companies such as Veolia and Orange selling up and leaving Israel altogether and a range of investors divesting from Israeli and international companies