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Consumption Increase Effect Sometimes cheaper cigarettes lead to: Smoking more frequently Lower perceived cost per cigarette Result: total cost stays the same (or even increases) Satisfaction Factor If a cigarette doesnt satisfy: You smoke more You compensate unconsciously This cancels out savings
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Advertising that encourages women to smoke is forbidden in Japan under a voluntary industry agreement
The exhibit includes a 1911 ad for Autolite and Monolite, illustrations from several patents and a label from the Galilei Marconi brand from Italy of the 1950s
Also inside the venue is a sound installation created by m-flos Taku Takahashi
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