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Smoking is another contributing factor to discolouration, thanks to the nicotine and tar found in tobacco

Consumer Psychology: 85% of consumers buy products based on colour alone

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Conclusions Overall, the review highlighted that e-cigarette use may affect gum health, with increased plaque levels and inflammatory markers compared to non-smokers

Indeed, they are sold as low as $ 19 a carton (instead of $ 80-100 for legal tobacco), and even $ 17 if bought in larger quantities of 10 to 15 cartons at a time