The findings show that illicit consumption rose by 1.5 billion cigarettes in 2025 (vs
PRODUCT Description
What Conditions Does Smoking Cause
Intentions to try IQOS among former smokers were positively associated with higher product appeal (B = 0.16, 95% CI = 0.110.21), being a female (B = 0.36, 95% CI = 0.090.64), and greater confidence of not contracting COVID-19 (B = 0.60, 95% CI = 0.240.95), and negatively with an assignment to ad condition D (ad+ claim 2) (B = 0.48, 95% CI = 0.84(0.12)), recruitment via Prime Panels (B = 0.41, 95% CI = 0.74(0.09)) than Mturk, and ages 41 years and above (B = 0.40, 95% CI = 0.80(0.12)) as compared to age 2130 years (Supplementary Tables 4, 5)
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