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'But there is another one I have to tell.' Scroll down for video Scared straight: Former smoker Joo Cndido, from the Brazilian state of Paraa, posed as a newsstand cashier to warn others about the dangers of smoking in a powerful public service announcement Speaking the truth: The father of three, who has one grandchild, explains to his 'customers' how smoking influenced - and inevitably changed - his life forever The video created by the Brazilian agency OpusMltipla for the Paraa Health Department aims to show viewers what can happen 'when smoking does not kill'

The ad campaign for the new ESSE Black and Silver cigarettes

Collisions happen, both with fists and fiberglass

Vipul Jain, medical director, chronic lung disease, UCSF Fresno

doi: 10.1136/tobaccocontrol-2020-056362