Archived from the original on September 8, 2019
Instead of finding a replacement that mimics nicotine, the idea is to replace the entire behavior with one that serves a different purpose
(https:www.ons.gov.ukpeoplepopulationandcommunityhealthandsocialcarehealthandlifeexpectanciesbulletinsadultsmokinghabitsingreatbritain2018) Before the smoking ban was introduced, the air pollution in UK bars, from cigarette smoke was much higher than the 'unhealthy' threshold for outdoor air quality (set by the US Environmental Protection Agency), a University of Bath study found
The brain adapts and gets used to the feeling, leading to more cravings for nicotine when not using tobacco, according to the study Biological basis of tobacco addiction: Implications for smoking-cessation treatment. Early Exposure to Nicotine: Individuals who start smoking or using tobacco at a young age are more likely to develop a stronger addiction
The result of a decade of research and $3 billion of investment, the company said its new IQOS product was a step toward a smokeless future