FDAs tobacco director, Brian King, said the agency is monitoring instances where companies try to avoid detection by changing their branding
Additional Resources CDCs page on Heated Tobacco Products Public Health Law Centers Heated Cigarette Regulations 50 State Review and factsheet Heated Cigarettes: How States Can Avoid Getting Burned Global Marketing of IQOS: The Philip Morris Campaign to Popularize Heat Not Burn Tobacco, Stanford Research into the Impact of Tobacco Advertising WHOs Heated tobacco products: a brief (2020) and Heated Tobacco Products Information Sheet (2 nd edition) Campaign for Tobacco Free Kids Heated Tobacco Products UCSF Smoking Cessation Leadership Centers recorded webinar: Unboxing iQOS: History, risk perceptions, and clinical implications Understanding Heated Tobacco Products: Current Issues and Recent Findings (April 2025), STOP
She earned a B.A., summa cum laude, from Hollins College in 1974 and a MA in creative writing in 1975
For the nicotine-addicted, slowing metabolism of the drug could allow them to wait before feeling the need to inhale more of it along with the other harmful components found in cigarette smoke
The other main thing to watch is the battery