And just as their last advertising avenue for tobacco cigarette packets is being closed down, tobacco companies can advertise e-cigarettes effectively showing lots of pictures of people, basically, smoking." Selling e-cigarettes also allows the tobacco companies access to the politicians and public health bodies who are currently debating how the vaping market should be regulated, Gilmore points out handily circumventing Article 5.3 of the WHO's Framework Convention on Tobacco Control, which effectively bars the industry from so much as talking to governments about public health policy in relation to tobacco
There was no inter-company conversation, Tanen recalls
Politically, the growing evidence of the industrys manipulation of addictive nicotine levels, as well as its use of advertising to target teens and children, undermined the free will and liberty arguments it traditionally deployed to stunt regulation
Supporters call the proposal, backed by the parent company of Philip Morris USA, a compromise and credit the industry for getting ahead of efforts to further regulate e-cigarette use and tobacco
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