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Long-term exposure to secondhand smoke can have devastating health effects

In 2011, cigarette companies spent $8.37 billion on ads and promotional expenses in the United States alone even with tight federal regulations on advertising, according to the CDC

In response to nationwide concerns over increased numbers of young people vaping nicotine, the bipartisan bill called the Tobacco-Free Youth Act prohibits anyone under the age of 21 from buying tobacco products, e-cigarettes, and vaping products

The cigarette butt bag is opened and closed by simply twisting the top a couple of times

Messages like these also speak to the second aspect that researchers found was important to teen audiences: #2 Teens want to be seen as empowered and independent Truth as a name frames the campaign as honest, which automatically frames the tobacco industry as deceitful