The customers who smoke Philip Morris International's cigarettes represent a cross-section of the entire smoking world, taking advantage of the solid mix of premium and mid-price products the company sells
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Bidwell LC1, Garrett ME, McClernon FJ, Fuemmeler BF, Williams R, Ashley-Koch AE, et al
Initially marketed as a filtered cigarette for women, the brand was rebranded in the 1950s to appeal to male smokers, adopting a rugged image centered on the now-iconic Marlboro Man. This shift helped establish the brands long-standing presence in markets worldwide