The panel also rejected a claim that the nature of the goods to which the measures apply, namely tobacco products, formed an obstacle to the registration of trademarks, and thereby violated Article 15.4 of TRIPS
It prompted the Victorian government to set up Tobacco Licensing Victoria, which has so far issued more than 2,300 licenses, mostly to retailers
Recent fallers Pfizers launch of varenicline, as Chantix and Champix, marked the first new prescription drug for smoking in almost a decade
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The photo-realistic images and detailed health risk warnings, which would replace the standard Surgeon General's warnings, were mandated under a 2009 law that requires the agency to include new warning labels about smoking's negative health effects