the real cost tobacco FDA Targets Teens In First Anti-Smoking Campaign FDA's 'The Real Cost' Campaign

Unlike low-nicotine cigarettes, light cigarettes are not low in nicotine and rely on ventilated filters to dilute inhaled smoke

Sobel, Mechal

Exposure The proportion of adolescents who had seen the 32 videos was 22% (95% CI 0.19 to 0.26) and 6% for adults (95% CI 0.04 to 0.08) Videos delivered a total of 1,006 million impressions of alcohol (95% CI 748 to 1,264) and 203 million impressions of tobacco (95% CI 151 to 255) The majority of impressions were delivered to 25-34 year olds, but impressions were nearly four times higher for adolescents in terms of exposure to tobacco and alcohol content compared to adults Tobacco impressions The highest exposure to tobacco impressions was in adolescents aged 13 to 15 at 11.48 impressions (95% CI 9.83 to 13.14), compared with 10.50 impressions in 16-18 year olds (95% CI 8.44 to 12.56) and 2.85 impressions in adults (95% CI 2.06 to 3.64) Exposure to tobacco impressions in adolescents was around 65% higher in females compared to males

Past shows include A Christmas Carol and The Hip Hop Nutcracker

Archived from the original on June 17, 2010