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A.RongY.PengJ.et al (2010)
These ads, which reached into the 1980s, presented the cigarette as an accessory for any outfit, featuring fashion-forward models under a slogan advising consumers to Wear a Max today. Further, these Wear a Max ads spoke to feminine concerns with beauty, claiming that the cigarette is long, lean and great looking, insinuating that by smoking an attractive cigarette, the smoker will be attractive, too.
Accordingly, the tobacco it contained was most likely older than this date
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