british american tobacco advertising E-cigarettes: Marketing British American Tobacco - Vaping

The nicotine strength is low, making this accessible despite the powdery texture

The correlation between high rates of smoking and lung cancer death suggests that the fatalities can be reduced by lowering the rates of smoking

Key differences include: Disposable vape: Single-use device Battery cannot be recharged Entire device is discarded when empty Rechargeable disposable vape Rechargeable battery Prefilled cartridges are replaced when empty Device can be used repeatedly with new cartridges For many smokers, a rechargeable disposable vape offers the same simplicity as a disposable, but with a more flexible and longer-lasting system

"Ban filter cigarettes, reduce plastic waste"

Accessed at: 21) Kirklees Council (2019), Kirklees Young Peoples Survey 2019