Intentions to try IQOS among former smokers were positively associated with higher product appeal (B = 0.16, 95% CI = 0.110.21), being a female (B = 0.36, 95% CI = 0.090.64), and greater confidence of not contracting COVID-19 (B = 0.60, 95% CI = 0.240.95), and negatively with an assignment to ad condition D (ad+ claim 2) (B = 0.48, 95% CI = 0.84(0.12)), recruitment via Prime Panels (B = 0.41, 95% CI = 0.74(0.09)) than Mturk, and ages 41 years and above (B = 0.40, 95% CI = 0.80(0.12)) as compared to age 2130 years (Supplementary Tables 4, 5)
Perfect for ritual, dream and sleep ritual
Subscribe to CPIs free daily newsletter for more headlines and updates on antitrust developments around the world.
It isnt that I dont want it to be complicated
Depending on what part of the country you live in or the industry you work in, you may be wondering: Who really smokes anymore anyway