Responsible advertising by the e-cigarette companies is needed, including adver tising that focuses directly on established adult smokers and features adults (not young adults), does not depict active use of e-cigarettes, does not use themes proven to appeal to youth and young adults, avoids media channels with high youth access, and does not undermine cessation efforts involving traditional tobacco products

Description:Material: Aluminum + plastic Dimensions: 6 x 10 x 2.1CM/2.36 x 3.94 x 0.83 inchesColor: silverCapacity: can hold 10 cigarettes Features:-Made of high quality aluminum, strong and durable.-The outer cover is painted elaborately and uneasy to scratch and scrape.-With the magnetic closure slide design, easy to open and close.-It can store 10 pieces cigarettes, helping you control the amounts of the cigarettes you smoke.-Cigarettes pop out from the top automatically by by sliding the side switch.-Portable design, convenient to carry.- Keep cigarettes from moisture and mould effectively
And thats why we set up the UK E-Cigarette Research Forum, made up of the countrys top tobacco and e-cigarette researchers, to do exactly that
Was this all some elaborate ruse
Once physically installed you pull a battery tab and then are treated to voice guidance for setup, starting with a welcome message